- about the project
Challenge
This project explores the humorous concept of taking a digital call to action too literally. When Alper Rende attempts to join Amazon Prime, he accidentally clicks a button to “Become Amazonian” instead of becoming a Prime member. This simple digital error instantly transports him into the heart of the Amazon rainforest, where he spends an entire year adapting to tribal life. The narrative uses a fast paced montage to show his transition through the seasons, eventually leading to the discovery that the local tribe is already enjoying the benefits of Amazon Prime.
By blending a “fish out of water” comedy with high end production values, we created a viral story that highlights the vast reach and convenience of Amazon’s services. The film concludes with the powerful realization that even in the most remote corners of the Earth, Amazon Prime delivers essential products and entertainment.
- Literal Brand Subversion
- Cinematic Time-Lapse
- Logistical Payoff
- what we do
Solution
Bubi developed a narrative focused on the absurdity of a “literal misclick.” By filming in authentic jungle environments and using professional cinematic lighting and sound design, we grounded the comedy in a realistic world. We introduced product benefits organically: a tribe member using a smartphone to watch Prime Video and receiving a power bank via express delivery. This approach successfully transformed a functional service advertisement into a viral piece of entertainment that resonated with millions of viewers.
The main challenge was to promote the specific benefits of Amazon Prime (fast delivery, video streaming, and exclusive deals) without using a traditional corporate tone. We needed a creative hook that would keep the audience engaged for the full duration of a long-form video while ensuring the brand remained the central solution to the protagonist’s struggles.
