- about the project
Challenge
We brought global icon Grimace to the streets of Istanbul for an unforgettable cultural tour. From a traditional Hamam visit to a Bosphorus cruise and fishing at Galata Bridge, we documented Grimace’s local experience leading up to the “Grimace Shake” launch at McDonald’s.
The production blended a high energy “vlog” aesthetic with premium commercial quality. By merging international pop culture with Istanbul’s authentic texture, we transformed a global brand moment into a local digital sensation.
- Cultural Landmark Integration
- Organic Interaction
- Product Heroism
- what we do
Solution
Bubi adopted a fast paced documentary style approach to treat Grimace like a real tourist. Through precise location scouting and highlighting comedic beats, we turned a product launch into a cultural event that resonated deeply with digital audiences.
The primary difficulty was ensuring a giant purple mascot felt “at home” in Istanbul’s crowded landmarks without it feeling like a simple costume prank. We needed to keep the brand message strong while prioritizing entertainment value and cultural humor.
