Director
Date
22 January 2026
Brand
Strepsils
Category
Commercial
- about the project
Challenge
Fedon is a cultural icon in Turkey, legendary for “opening” the summer season by jumping into the sea. For Strepsils Herbal Defence, we subverted this long-standing tradition by having him “open” the winter season instead. By jumping into the icy waters of the Bosphorus, we created a powerful and humorous visual metaphor for resilience and herbal protection during the coldest months of the year.
The production demanded a balance between high-end cinematic aesthetics and a playful narrative tone. Utilizing drone cinematography to capture the vastness of the Istanbul skyline and high-speed cameras for the iconic jump, we delivered a project that feels both legendary and premium. This campaign demonstrates our ability to leverage cultural heritage through high-quality production standards that stand out in a crowded digital landscape.
- Cinematic Subversion
- Content Creation
- Location Execution
- what we do
Solution
We bridge the gap between creative vision and technical execution as a dedicated project-based production house. Our focus remains strictly on the craft: transforming briefs into high-end commercials, documentaries, and narrative projects characterized by a distinct directorial voice. We do not offer generic services; we deliver finished works that stand the test of time. By assembling specialized crews tailored to each unique brief, we ensure every frame reflects premium visual standards from the initial concept to the final post-production output.
